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  • Writer's pictureInfinity Advisor

Infinity Financial Deploys on the Alternative Investment Exchange (AIX) Platform

Alternative Investment Exchange (AIX), the platform making it easy to buy, own, and sell alternative investments, announced that Infinity Financial Services (“Infinity”) is now live on AIX’s alternative investment platform. As an independent broker dealer dedicated to building a robust alternative investment platform for high-net-worth advisors, Infinity’s debut is a testament to the fast, powerful, and intuitive alt investment environment AIX supports.

Infinity sets the bar in providing tech-enabled solutions to financial advisors who allocate alts into their clients’ portfolios. Infinity optimizes functionality that is essential to advisor success such as ease of use, operational efficiency, regulatory compliance, and cybersecurity, among other concerns.

Infinity has constantly challenged historical practices in the name of creating better experiences for their financial advisors and clients – all while enhancing compliance. One innovative aspect of their strategic practice has been to introduce a re-factored pre-trade approval workflow. Traditionally, an advisor recommending a new alternative investment to a client generally completes documentation, gathers client signatures, and forwards paperwork to compliance for review. In situations where compliance does not approve an investment request, advisors must explain to their client and start anew.

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