The Hybrid Broker-Dealer Advantage
Financial Planning Professionals for California and Beyond
Infinity Financial Services is a “hybrid broker-dealer.” So what does this mean and why is it important to you?
Typically people looking to invest money contact either a registered investment advisor or a brokerage firm.
A registered investment advisor provides financial advice, is registered with the state, and is regulated by the Securities and Exchange Commission (SEC). Advisors charge an annual fee for the services they provide, based on a percentage of the assets you have under their management.
A brokerage firm connects clients with investments and is licensed to carry out these investment transactions on a commission basis—meaning when you buy or sell securities, they get a commission. This type of firm is regulated by the Financial Industry Regulatory Authority (FINRA).
With Infinity Financial Services, you get the best of both worlds because we’re dually registered under both the FINRA and the SEC. You choose the working relationship that best fits how you like to work, your experience level, and your current financial picture. If at some point in the future you wish to change, you can. You have the power to choose what’s right for you without switching investment firms.
